New Delhi, January 14, 2026 — Mahindra has made a stunning entry into the Indian automobile market with its two highly anticipated SUVs: the XEV 9S (electric) and XUV 7XO (petrol/diesel). On the first day of bookings, the company recorded a massive 93,689 bookings, with an estimated booking value of over ₹20,500 crore.
This unprecedented response highlights Mahindra’s stronghold in both the electric and traditional SUV segments. Customers’ enthusiasm clearly shows that the brand’s new SUVs have struck the right chord in India’s premium SUV market.
Strong Market Response on Day One
The bookings for XEV 9S and XUV 7XO opened on January 14, 2026, and by 2 PM, the total number of bookings reached 93,689 units. This is not only a record for Mahindra but also sets a benchmark in the Indian SUV segment.
The fast pace of bookings indicates that customers are increasingly making quick decisions for premium SUVs. The overwhelming response demonstrates strong consumer confidence and excitement about Mahindra’s latest offerings.
XEV 9S High Demand for Electric SUV
The Mahindra XEV 9S is a fully electric, 7-seater SUV aimed at the premium EV market. With multiple battery options and a powerful electric drivetrain, it promises a long-range performance suitable for urban and highway driving.
The XEV 9S is equipped with advanced features, offering both comfort and cutting-edge technology. Its launch reflects Mahindra’s strategy to cater to customers who are looking for a combination of eco-friendly performance and luxury in their vehicles.
XUV 7XO Powerful Petrol/Diesel SUV
The XUV 7XO is an upgraded and refreshed version of the popular XUV700. Available in both petrol and diesel engine options, it delivers robust performance and family-friendly features.
Mahindra has made the delivery of XUV 7XO immediate, allowing customers to experience their new SUVs almost instantly. The SUV combines style, technology, and reliability, making it a strong contender in its segment.
Delivery Updates and Customer Expectations
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XUV 7XO — Deliveries have already begun for bookings made on day one.
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XEV 9S — Expected delivery around January 26, 2026, giving customers a chance to enjoy Mahindra’s electric innovation.
Step-by-step delivery ensures that customers receive their vehicles smoothly, while Mahindra strengthens its foothold in the SUV market.
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Mahindra’s Strong Presence in the Indian Automobile Market
The record-breaking bookings confirm Mahindra’s popularity in the Indian SUV segment. By offering a strong portfolio in both electric and internal combustion engine (ICE) vehicles, Mahindra is poised to increase its market share in 2026.
This dual-segment strategy allows the brand to cater to eco-conscious customers as well as traditional SUV enthusiasts, further solidifying Mahindra’s reputation as a leading SUV manufacturer in India.
Conclusion A Successful Launch for Mahindra
The XEV 9S and XUV 7XO launch has set new benchmarks in the Indian SUV market with nearly 94,000 bookings and an estimated value of ₹20,500 crore. Customers looking for premium SUVs now have both electric and petrol/diesel options from Mahindra, combining style, performance, and advanced technology.
For anyone planning to buy a new SUV in 2026, the Mahindra XEV 9S and XUV 7XO are top choices that promise reliability, innovation, and luxury.
FAQ
Q1: When did Mahindra open bookings for XEV 9S and XUV 7XO?
A: Bookings opened on January 14, 2026, and within hours, the company received nearly 94,000 bookings.
Q2: What is the expected delivery date for XEV 9S?
A: Deliveries of the Mahindra XEV 9S are expected to start around January 26, 2026.
Q3: Is XUV 7XO available in petrol and diesel?
A: Yes, the XUV 7XO comes in both petrol and diesel engine options with family-friendly features.
Q4: What is the estimated booking value of these SUVs?
A: The first-day bookings have an estimated value of over ₹20,500 crore, showing strong market demand.
Q5: What makes XEV 9S special compared to other electric SUVs?
A: The XEV 9S is a 7-seater electric SUV with multiple battery options, advanced features, and long-range capability, making it ideal for urban and highway driving.